Why You Need to Think About Yourself as a Brand

Cynthia Smoot of Gangway Advertising spoke at the Social Business Boot Camp held March 4, 2010 in Dallas, TX on the subject of Personal Branding. "The workplace culture has shifted away from corporate loyalty and long-term pension plans into a new paradigm of individualization and self-promotion," says Cynthia Smoot. "These days, what can be found about you online is your resume. This is why Personal Branding is so important". Highlights taken from her speech will give you 5 easy steps to begin to build your brand in this video clip.