How does "link bait" differ from "good content"?
Seo trick to get links, link popularity which is essential to get page rank without having good content. Page Rank is essential for good position in search engines. One of the biggest factors when calculating the Page Rank: how many links of what quality and anchor text point to a page. Its part of search engine optimization = SEO.
Link Bait details ranted in: http://www.seobook.com/archives/001113.shtml
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