Web Traffic Conversion | Week 5 of the 90 Day Video Blogging Challenge

Web Traffic Conversion -- 4 Tips For Converting Traffic Into Sales www.isitebuild.com If you're a website owner you need to generate traffic if you want to make sales or get new subscribers. However this is only a small part of the sales process. Even if you manage to attract thousands of visitors to your website there's no guarantee they will buy or subscribe. That means you have a web traffic conversion problem Here are 4 main factors to consider for converting web traffic into sales: 1. Know your ideal customer If you don't know anything about your customers it would be similar to throwing mud at a wall hoping in would stick. Some if it will but most wouldn't. It's the same with marketing. For example if your product mostly appeals to fitness fanatics and you try to sell it to everyone you're wasting time and money. One great resource you can use to profile your website visitors is: www.quantcast.com It measures traffic, demographics, business, lifestyle, interests and more. 2. Know your message Most home pages on the Net don't contain web copy that captivates the reader's attention. Often you read "Welcome to this website" followed by corporate speak (ie "we are the best company to do business with, etc") or some other impersonal message. When a person first visits your website they ask themselves "what's in it for me and why should I do business with you?" If you don't emphasize the benefits and features of your product or service up front they'll lose interest and ...