TV Interview Catherine Kaputa and The Female Brand

Interview with author, Catherine Kaputa, about her new book, The Female Brand, Using the Female Mindset for Business Success (June 2009). Catherine is a brand strategist, speaker and writer, with a branding background from Madison Avenue to Wall Street to the halls of academe to foundering her own New York City-based brand strategy firm. Catherine talks about French women's branding secrets. Catherine's first book, UR a Brand! won the Ben Franklin award for Best Career Book 2007....