Personal Branding Celebrity Myth

Why does every personal branding evangelist talk about a major celebrity when they preach on building a personal brand? To begin with the top tier celebrity does not have a personal brand. Celebrities have well crafted personal images. The top tier celebrities like Oprah, Donald Trump, Tiger Woods (before the Viagra) arent building a personal brand. They are building a personal based image that can be leveraged to sell, endorse, and profit. I guess you could argue this is somewhat a brand but not really. These celebrities are known for what they are good at. Not because they focused on some personal marketing or corporate rejected term like personal branding. I know personal brand fan boys and girls use those as examples as to whats possible. Pursuit of excellence in skills and talent Turned that into a image that could be profited How to Build your personal brand? Dont focus on building a personal brand. Focus on being great. Focus on being the best at what you do. Focus on being YOU. I have a feeling that if you do that the whole personal brand thing will take care of itself.