KAPUTA_You Are a Brand

Personal Brand Strategist , Catherine Kaputa, talks about personal branding and the ideas in her book, UR a Brand!, winner of the Ben Franklin Award for Best Career Book 2007. Catherine is a brand strategist, speaker and writer, with a branding background from Madison Avenue to Wall Street to the halls of academe to founding her own New York City-based brand strategy firm. Catherine's new book is The Female Brand (June, 2009) Visit www.selfbrand.com or www.artofbranding.com for more information....