link baiting like creating controversy or attaching some leading personalities in a certain blogs is some form of a black hat technique???
No, it is using interesting/informative/useful information that will make people to want to link to you and your website. What you place on your sit after that is up to you. Typically is flooding hidden text/words using keywords people are looking for on your website. Then Google or other search engines are more than likely to list your site in their results.
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