How can I efficiently learn about the business of online advertising for a health Web site I am developing?
I have a marketing background, so don't need a general marketing course. I need to know the products, language, terms, metrics, etc... of online advertising in 2007. For example, what categories of advertising "products" exist? What kinds of fees can be charged, how are fees determined (I know based on traffic, clicks, but more specifically...?) How is Web advertising marketed/sold to advertisers, particularly in the health and medicine arena. I want a primer on the subject, but would also like to see some quantitative examples relevant to the business in 2007. A "Dummys" book would be a good start, but an up-to-date one doesn't exist. Maybe there are 1-2 day courses. I found one via a Google search, but maybe someone out there has a recommendation. I'm not too worried about cost, as long as I can get up the learning curve quickly. Many thanks to all who will answer!
Try this site:
searchenginewatch.com
That’s a good place to start, so you won’t make any mistakes when first making your web site.
There’s lots of ways to advertise your site, from paying to asking for reciprocal links for free…but watch out for the “link farms” where you can sign up for reciprocal links and they take yours…google will not be happy.
Don’t pay for search engine submission…do it yourself to only three search engines: yahoo, google and msn. All the little search engines will crawl the big guys with time. With google it may take up to six months before they recognize your site…so when you get your site, enter it into google.
Make sure your keywords match your content on each page you have on your site. meta keywords.
I’ve also found htmlgoodies real helpful to make yourself a site. Don’t go for the “What you see is what you get” Template sites: wysiwyg If too many people have that same templet, google thinks of your site as being “spam” site.
Hmmm…well that’s enough for today…you’ve got lots to learn.
Wish you the best.
Here’s a site where you can find information about website promotion and advertising. There are several recommended books on here too that you could check out. http://websitepromotion.divinfo.com/