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Interview with author, Catherine Kaputa, about her new book, UR a Brand! How Smart People Brand Themselves for Business Success, winner of the Ben Franklin award for best career book, 2007. Catherine is a brand strategist, speaker and writer, with a branding background from Madison Avenue to Wall Street to the halls of academe to foundering her own New York City-based brand strategy firm. Catherine talks about how to apply the rules of branding to your most important product - You....

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www.beyourownit.com a video on what a title tag is and how to use it to drive more traffic online Best practices for title tag optimization website promotion and online marketing.

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bit.ly

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www.LauraRoeder.com What are the implications of building a business than can never be sold?

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Interview with author, Catherine Kaputa, about her new book, The Female Brand, Using the Female Mindset for Business Success (June 2009). Catherine is a brand strategist, speaker and writer, with a branding background from Madison Avenue to Wall Street to the halls of academe to foundering her own New York City-based brand strategy firm. Catherine talks about French women's branding secrets. Catherine's first book, UR a Brand! won the Ben Franklin award for Best Career Book 2007.