CHANGE elevators, Paccar Hall, University of Washington [Notable - Graphics / Branding / Identity]

DESIGNER: Karen Cheng and Kristine Matthews, University of Washington This installation reflects upon the dynamic relationship between business and change. The word 'CHANGE' appears inside two elevators, along with 18 synonyms. Each synonym is highlighted with actual loose change (an international coin). On each floor, the word CHANGE is modified by an exterior word, creating six unique word pairs.