Brand Tarot » Online Advertising

How can I efficiently learn about the business of online advertising for a health Web site I am developing?

Marketeer — Sun, 12 Apr 2009 13:23:25 +0000

I have a marketing background, so don't need a general marketing course. I need to know the products, language, terms, metrics, etc... of online advertising in 2007. For example, what categories of advertising "products" exist? What kinds of fees can be charged, how are fees determined (I know based on traffic, clicks, but more specifically...?) How is Web advertising marketed/sold to advertisers, particularly in the health and medicine arena. I want a primer on the subject, but would also like to see some quantitative examples relevant to the business in 2007. A "Dummys" book would be a good start, but an up-to-date one doesn't exist. Maybe there are 1-2 day courses. I found one via a Google search, but maybe someone out there has a recommendation. I'm not too worried about cost, as long as I can get up the learning curve quickly. Many thanks to all who will answer!

How do I create an online advertising model for a new website business plan?

Marketeer — Sat, 11 Apr 2009 13:23:25 +0000

I'm looking to create a detailed online advertising business model but not sure where I can get decent stats or if I'm talking out of my butt for this business plan I'm writing. Where can I get good stats and know what people are willing to pay as a CPM (cost per thousand impressions).

Are there any online advertising sites where i can put up a few dollars for ads to my small blog?

Marketeer — Fri, 10 Apr 2009 13:23:25 +0000

I don't know much about online advertising, but can I go somewhere and put up maybe $50-$100 and gets some online ads put up somewhere for my blog?

Good online advertising companies that allow you to pre load $1 at a time?

Marketeer — Thu, 09 Apr 2009 13:23:25 +0000

Anyone know of any good online advertising companies that allow you to preload a minimum balance of $1 at a time? Thanks!

what are good resources to deep skills in managin development of creative for online advertising?

Marketeer — Wed, 08 Apr 2009 13:23:25 +0000

i'm applying for a job that will require me to manage the development of creative for online advertising. i have some (but not a lot of) experience in this area and am looking for websites / books that can give me an overview of the development process, tips/tricks, etc. i appreciate any guidance the community can offer!

What is the size of online advertising in Thailand?

Marketeer — Mon, 06 Apr 2009 13:23:25 +0000

How does it compare to traditional advertising? What is the trend? Who are biggest buyers of online advertising? Are they the same buyers as traditional advertising?

How do you go about selling online advertising?

Marketeer — Sun, 05 Apr 2009 13:23:25 +0000

I am trying to sell online advertising. Does anyone here have any suggestions on how to do this? Any tips on how to be successful at this? No I am trying to sell space on my website. I am trying get people to advertise on my website. Sorry for the confusion! :)

What is the future of online display advertising?

Marketeer — Sat, 04 Apr 2009 13:23:25 +0000

What is the future for banner advertising online? With banners weighing in with a whopping 0.04 click through rate, what is the future for this ever present ad format which can take up 30% of the screen? Firefox's ad blocker makes light work of diluting even the most sophisticated brand message and the more savvy the surfer, the less they attention they pay to online advertising. Will banners develop into a brand awareness tool or will there be another use for the format that brought us "shoot the duck"?

Online Advertising?

Marketeer — Fri, 03 Apr 2009 13:23:25 +0000

How do i start an online advertising buisness. Is there tutorials. What do i do???? lol Any website that help would be awesome.

What to look for in local online advertising?

Marketeer — Sat, 07 Mar 2009 13:23:25 +0000

I'm considering advertising in one of the local Yellow Pages directories online. For example, advertiser X could publish my ad in the "North Oakland Area", guaranteed top spot when people search for specific terms. What are some qualifying questions I should ask before committing to 2 months @ $205 / month? I run a local computer service.