www.greatnessisinthecomeback.com The following presentation was given to college students who were about to graduate. The presentation discussed why personal branding is important to your career and how to be successful at it. Alease Michelle McClenningham is an Assoicate Professor at an art and design college in Charlotte, NC. She teaches fashion marketing and merchandising to fashion students. Alease has been teaching marketing for over 13 years and continues to share her love for teaching with creative entrepreneurs.