Branding: Sector B

Branding: A companys brand is more than its logo or its tagline or even its reputation its all those things, and more! Peter Levinson, of the design & marketing firm Levinson Block, tells host Randy Peers how companies should go about building a brand, how to avoid certain mistakes, and how social networking is a growing part of the branding process.From Brooklyn Independent Television's Sector B, episode 35.