Boosting Your Brand On Campus Using Target Email Campaigns

In this one hour presentation, Steven Rothberg of collegerecruiter.com introduces not only the mechanics involved in deploying an employment recruiting email campaign targeting college students; but, additionally, addresses the larger concepts of marketing your brand to Generation Y and how Millennials are likely to react to being recruited by email. Takeaways from the presentation include: * Employment branding * Attitudes and trends * The differences in marketing to Gen Y * Rules of engagement * Build a list or buy one? Pricing * Opt-in vs. double opt-in vs. opt-out * Avoid being labeled a "spammer" * Developing the right message * Viral emails forwarded by students * Email addresses to send to & to avoid * Campaign testing, execution & reporting * Success stories to learn from The webinar opens with a definition of branding, sub-brands and the need to look at the various facets of your business that contribute to the public perception of your brand and allow you to better differentiate yourself from your competitors. College kids have a unique outlook that your brand, your website and your recruitment marketing creatives should work to and not against. Advocating a "test, test, test" philosophy of starting out small and refining your campaign as it grows, Rothberg presents what Millennials will look for in finding out more about your website culture and reputation through online searches, blog postings, videos and more. Taking a thorough look at the components that ...