Branding vs Marketing: No Chicken and Egg (Smart Monday/Process)
www.facebook.com What comes first branding or marketing? Jim Glover, That Branding Guy, finally answers this question in his Once a Day Marketing video advice. Quick Glimpse: Banding is the chicken.
What is Executive Branding?
Opt-in here: www.careerealism.com Executive Branding is when an executive uses Marketing 2.0 techniques to showcase their professional strengths as a way to attract the best career opportunities.
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Deke's Techniques -- Branding type on a texture. This week's technique features Deke showing you how to virtually brand your chosen type into any surface imaginable in Photoshop. The specific background (leather, cowhide, parchment, corrugated paper) doesn't matter. The key to this technique is turning your background (or your hand, as it were) into a displacement map, then applying some Burn tool action and a little Bevel and Emboss. Check it out, and we'll see you next week for another quick technique!
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This is one of a series of 9 videos that LiveHistory produced for local Sicilian restaurant La Medusa in Columbia City, Seattle. To see the rest of the series and understand the online videos that LiveHistory is creating for small businesses, visit www.LaMedusaRestaurant For more sample work, information and pricing, please visit http