John Grant co-founded the groundbreaking London advertising agency St Luke's, and is now a marketing consultant with clients including IKEA, the Ministry of Sound, Diageo and Coca Cola. He is the author of The New Marketing Manifesto which was selected as one of the top 10 business books of 1999 and of  After Image (Profile) named by Wikipedia in a list of the most popular business books in the world. He is known for radical thinking and his new book certainly lives up to that reputation.

Education:

1987, BA in Physics & Theoretical Physics from Cambridge University

2003 MSc in Jungian Analytic Psychology (part time), London University

Employment:

JWT London (1987-89), account representative

Clients: Harveys, Oxo, Natwest, Red Cross

BMP DDB Needham (1989-94), account planner

Accounts: Volkswagen, Milk Council, Brooke Bond, Dulux, Thomson, Courage

Appointed to board 1993

Won IPA Effectiveness Silver (1990) and IPA Effectiveness Grand Prix (1992)

Chiat/Day London (1994-5) head of planning (agency was then relaunched as)

St Luke's (1995-9) co-founder & head of planning

Accounts: HSBC, First Direct, Boots, Eurostar, IKEA, BBC, Coca-Cola

(1999-date) independent brand strategy consultant

Consultancy clients include: Amazon, Arthur Andersen, BT, BBC, the Capital Markets Company, Channel 4, Coca-Cola, the Co-operative Bank, Diageo, Dr Martens, Emap, Freshfields, Heidrick & Struggles, IBM, IKEA, MEC, Mediacom, Napster, Shell, Sony Ericsson, (the government of) Sweden. In the course of this work John has gained significant levels of international and board level experience. John is also a non-exec director of Ministry of Sound and has sat on numerous government and industry committees. John is a frequent speaker at international conferences (Amsterdam, Chicago, Helsinki, Istanbul, Stockholm, Tokyo, Zurich) and writes articles for publications including the Financial Times and key industry journals. In a poll of media professionals in London (by the RAB) he was the most in-demand event speaker.

Publishing/thought leadership:

The New Marketing Manifesto (1999)

- John Grant is one of the sharpest and most creative minds I have come across in my encounters with the advertising business. His insight and clarity make this book compelling reading for every executive involved in marketing. Anders Dahlvig, Company President, IKEA

- named one of the 10 best business books of 1999, by Books Online.

After Image (2002).

- After Image is a much needed contribution to the practise of marketing. It is provocative yet well founded in basic research. It is insightful and practical. The reader will be greatly rewarded by this splendid book. Professor Gerald Zaltman, Harvard Business School

The Brand Innovation Manifesto (out April 2006).