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We have developed our own highly successful Innovation and Reinvention process called AlchemyTM, which embraces courage over comfort and often results in us redefining or completely reinventing the business you are in. Innovation is about creativity, outrageous vision, perception and turning the world upside-down. It is also about the seemingly empty spaces that give birth to rich ideas: esoteric, abstract qualities -- inspiration, impulse and intuition and the power to think the unthinkable. This embraces potential new and transformed products, extended and new categories, new technologies, new marketplaces and intermediaries, the shifting power base amongst competitors, potential consolidations, 'what ifs' and how new enterprises or players would approach the market. For 20+ years we have been a creative leader in full service branding solutions for blue chip brands. • Brand & Reinvention Strategy with our Alchemy process • Identity System Design • Creative Copywriting • Digital Branding and SEO • Retail Store reinventions • Packaging design • All forms of Creative Campaigns including Broadcast and Digital • Production Services Paul G Roberts is a futurist, author, world traveller, entrepreneur, branding expert, creative director; who has worked with a who's who of major global corporations on many innovation, branding and advertising assignments. He is a much published expert on the future, branding and communications, he is also a sought after commentator & speaker ...